Annual Christmas Poll Finds Increased Holly Jolly After Trump Election
BIG DATA POLL finds more than 9 in 10 U.S. registered voters celebrate Christmas and but generally more holly jolly in the wake of Donald Trump’s election. The survey findings also indicate large majorities of voters still largely celebrate and view Christmas as a religious holiday and reflect on the birth of Jesus Christ, despite whether they attend services and among many who do not declare a religious affiliation.
“The Christmas Spirit is alive and well among U.S. registered voters,” BIG DATA POLL Director Rich Baris, said. “Further, voters are particularly more holly jolly in the wake of the election of Donald J. Trump.”
“That said, the findings continue to suggest that there is a spiritual void the church is failing to fill.”
Methodology
BIG DATA POLL interviewed 3,011 registered voters nationwide from December 16-18, 2023 via mixed-mode to include 2,772 likely voters screened by self-reported likelihood to vote and vote history. Interviews conducted online are sourced through Lucid (CINT) and phone interviews including P2P SMS and text-to-online are sourced from the Aristotle National Voter File Database. Results were weighted for gender, age, race and ethnicity, education and income, geography and region. The overall sampling error is +/- 1.8% at a 95% confidence interval. It is important to note that sampling errors for subgroups are higher. All BIG DATA POLL publicly conducted surveys are crowdfunded via the Public Polling Project, supplemented if necessary by BIG DATA POLL and are NOT funded by or affiliated with any candidate, campaign, committee, or political entity. Full and interactive crosstabs can be viewed on MarketSight.
